Nintendo ‘Battling Outselves and Our Sense of Complacency’

November 25th, 2008 Posted in Wii Games

With Nintendo moving Wii consoles hand over fist and leading the way, one has to wonder what they’re really battling, what they find themselves up against. Perhaps their rivals in Sony and Microsoft?

According to Nintendo of America’s Vice President of Corporate Affairs, Denise Kaigler, the idea of “console wars” is one generated by the media; they themselves don’t see the industry in such terms.Have your readers noticed that it’s usually members of the media who love using terms like “console wars.” Like “auto wars” or “cola wars,” they conjure up strange images of corporate titans clashed in some epic battle, or masterminds and their henchmen wringing their hands as they plot world domination. So let’s all take a deep breath and put it into perspective. It’s not a war. It’s entertainment, it’s videogames … it’s fun! — Denise Kaigler, to IGNSo then, is there anything challenging Nintendo right now?The problem with words like “wars” and “winning” is that they imply a sense of finality, an end. Yes, while Wii and Nintendo DS continue to do very well, there’s never going to be a day when Nintendo looks at the sales numbers, kicks back and declares, “well, we’re done.” That’s the challenge and the fun of the video game industry. We must constantly remember to push ourselves to try new things. If there’s a battle going on, it’s with ourselves and our sense of complacency. In this industry, if you think you have everything figured out, that’s when you’re really in trouble.

And as I’ve said before, it’s not up to Nintendo to determine how long we will be in this position. That’s the job of consumers, the people who buy and play our games. All we can do is try to keep pushing the envelope, whether it’s experimenting with new kinds of games, developing new experiences or finding ways to draw new players into this form of entertainment that you and I enjoy so much. — Denise Kaigler, to IGNSo there you have it: Nintendo’s greatest potential challenge is Nintendo itself.

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